Businesses Doing Gross Sales per Year at or below $120,000
- Andria Radmacher

- Dec 15, 2025
- 2 min read
Updated: Apr 6
Designed for Businesses with Annual Gross Sales of $120,000 or Less
The Starter program is designed for businesses generating approximately:
š $120,000 per year in gross sales or less
This guideline helps ensure that the level of service, transaction volume, and overall complexity of your business remain aligned with the scope and pricing of the Starter program.
What āGross Salesā Means
Gross sales refers to:
The total revenue collected or earned by your business before expenses
All income deposited into your business accounts, including:
Product or service sales
Client payments
Other operating income
This figure is typically reflected in your top-line revenueĀ on the Profit & Loss statement.
How This Guideline Is Used
The $120,000 threshold is a fit indicator, not a strict limitation. It is used to:
Determine whether the Starter program is appropriate for your business
Align your service level with expected transaction volume and complexity
Help identify when additional support or a higher-tier program may be needed
Why Revenue Matters for This Program
As revenue increases, businesses typically experience:
Higher transaction volume
More financial complexity
Increased need for tracking, reporting, and oversight
The Starter program is intentionally designed for businesses that:
Have relatively simple financial activity
Do not require ongoing bookkeeping or real-time financial visibility
Primarily need year-end compliance and reporting
What Happens If You Exceed This Level
If your business grows beyond this range:
You may begin to:
Exceed the included transaction volume
Use multiple accounts
Require more frequent support or reporting
This may result in:
Additional fees (change orders), or
A recommendation to upgrade to a higher-tier program
Not a Hard CapāBut a Strong Indicator
Exceeding $120,000 in annual sales does not automatically disqualify you from the Starter program.
However, it is a strong signal that:
Your business may be outgrowing the simplicity this program is designed for
A higher level of service may provide better efficiency, visibility, and long-term value
When You May Benefit from Upgrading
You may want to consider upgrading if:
Your revenue continues to grow year over year
Your financial activity becomes more complex
You need:
Monthly or real-time financials
Cash flow visibility
Accounts receivable or payable tracking
Why This Feature Matters
This guideline helps ensure that:
Your service level matches your business needs
Your bookkeeping remains efficient and cost-effective
You are positioned to scale into the right level of support as you grow
The Starter program is built to support you at the early stage of your businessāand to provide a clear path forward as your success expands.



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